After many years working on fashion magazines such as Vogue, Elle and Marie Claire, the last ones as Art Director, one chilly February day I decided to leave the publishing world to create Gudulab.
The urgent need to reinvent myself to build a happier and more rewarding professional life helped me to define a “slow” way of designing prints imbued with passion and meticulous detail.

In my creative laboratory, I design prints based on manually carved rubber stamps that are then assembled digitally without losing the artisan finish that characterizes them. Using a vibrant and stylish colour palette, I create organic shapes that are sometimes based on natural elements and sometimes on abstract ones, resulting in an unconventional, modern and consistently unique